In part one of this series, I challenged aspiring concept artists to consider the “concept” part of “concept art.”
As expected, some of them got defensive (some got mean) and insisted that the only way to succeed is to play it safe and propagate clichés.
These argumentative artists are half-right.
Some clients will pay for clichés.
But clichés are a race to the bottom.
…the boring, low-paying, highly-competetive bottom.